Surrey Downs Sun Club
New website & marketing
Mike Sinclair, Club Secretary of the Surrey Downs Sun Club commissioned fsquared to completely redesign the club's website.
The SDSC's original one-page website, whilst similar to many homespun sites, failed to provide the necessary information about the club and it failed to present the club professionally and stylishly.
The brief was to take the information provided - a spreadsheet containing some loose ideas on text and pages and a series of snapshot photographs - and create a brand new website for the club. Also included in the brief was the request to inject a little humour into the site to make sure that potential members were given an accurate impression of the existing members' sense of fun and friendship.
What did we do?
- Designed an attractive, modern look for the site which has just a hint of naughtiness but does not cross the lines of acceptability
- Ensured that the layout works well regardless of the size or resolution of a visitor's monitor
- Completely reorganised the content provided into a logical split of pages for ease of navigation
- Rewrote all the text content to improve clarity
- Performed extensive processing work on the digital photographs provided by the client including removal of date stamps, correction of colour balance, brightness and contrast problems and rotation and cropping of images to improve composition
- Proposed an additional gallery page to showcase all the site images together
- Took the client's request for an email contact link further by also including an enquiry contact form
- Conceived and implemented the quirky naturist tagline to be displayed as banner at the bottom of each page
The client was delighted with their new website.
"As a novice, our working relationship was as easy and cooperative as one could possible imagine - there simply were no problems as you knew how to tackle every issue and question which arose. Provided that I could come up with photos and our Club's objective, I discovered that I could leave the creative, artistic and humour elements entirely up to you. Where I had put forward thoughts which would not have improved the result you spotted them and ever so nicely steered me onto a better course. From start to finish working with you has been a delight."
"This brings us right up into the top league."
"Brilliant site, a great improvement on our old one."
"Very artistic with great features."
"Excellent and makes you feel that you really want to come and visit us."
"Please convey our thanks for such a good site."
"Excellent value for money."
About a year after launching the site we were asked to present some ideas on how to increase traffic to the site, particularly in terms of visits that lead to enquiries and new membership applications. We proposed a two prong approach - the creation of business cards for club members to carry and hand out (which we designed and delivered) and a Google Ads marketing campaign set to a very low fee per month.
"Thanks so much for your assistance in helping us to target our market area better - for a small investment we have gone from a large number of ineffective curiosity / chance hits to a fewer number of high quality hits and we are getting results as we now are better at reaching our market."
